Virginia SEO, Inc. I VASEO I Search Engine Optimization (SEO) I Search Engine Marketing (SEM) I Website Design I Branding I Lead Generation

Broad vs. Local Search Traffic

admin — Wed, 20 Jan 2010 03:58:50 +0000

Broad search engine traffic often includes subject matter research and misguided local searches. A search for “yoga” could be informational, or it could be someone expecting Google to point them towards a local studio. While Google’s “local listings” field will provide nearby businesses, it would take a smart local business to be in the organic results for such a broad search. Local searches feature a much higher buying intent. A consumer searching for “yoga in arlington” is either Google-savvy or has added a local clarifier to zero in on a place to practice yoga that’s near home or work.

Misconceptions: Webhost Location

admin — Wed, 20 Jan 2010 03:29:12 +0000

Contrary to popular belief, it matters where your website hosted. If you’re a Virginia business, then it’s best practice to host your website in Virginia (the closer to your customers, the better). If it’s not immediately apparent, then ask your webhost where your website is located. “Cyberspace” or “on a server” or not the answers you’re looking to hear!

Emerging Business Overtakes National Leader

admin — Wed, 20 Jan 2010 02:17:45 +0000

The BCA Pool League is the second largest poolplaying organization in the United States, adding 60,000 new members annually. In the past month, the brand new Northern Virginia division (NOVA BCA) took a commanding position in “local” Google searches over the largest local franchise of the nation’s leading pool league – the American Poolplayers Association (APA). This is resulting in a number of new players joining NOVA BCA each week. The organization was also recently featured in the national poolplaying forum AZBilliards and spotlighted by Edward R. Murrow winner Bob Madigan of WTOP 103.5 FM (Washington DC).

Multiple leading positions have been attained for the following desirable traffic: pool league fairfax va, pool tournament fairfax va, shoot pool fairfax va. NOVA BCA is even ranking higher than the APA for this search: apa fairfax va — unbelievable! When you consider that the APA has 87 divisions in the Northern Virginia area to the NOVA BCA division’s one — and that their largest room is in Fairfax — this is quite a feat.

Angie’s List Exposed!

etownsend — Mon, 18 Jan 2010 19:50:25 +0000

We uncovered a plot by Angie’s List over the last two days. They’re insisting that our client embed the link “tree service in Washington DC” underneath their “Super Service Award” badge — backlinking both to their website pages. While the latter is a fair trade, the former has definite consequences for contractors.

Since our client does not serve customers in Washington DC, this link would confuse customers. However, the backlinks build valuable equity with Google for Angie’s List that have the effect of pushing contractors away from the most desirable direct-to-consumer traffic. Contractors can’t build a link network that’s anywhere near as large as what companies like Angie’s List leverages.

When approached about the subject, their “Brand Enforcement Coordinator” and “Search Marketing Manager” were both impressed that we knew what we we’re talking about, yet remained as determined as ever in their tactics. They didn’t seem too keen on our idea that they pay for the “tree service in Washington DC” backlink. Unbelievable — don’t expect us to keep quiet on this!