Broad vs. Local Search Traffic

Posted on | January 19, 2010 | No Comments

Broad search engine traffic often includes subject matter research and misguided local searches. A search for “yoga” could be informational, or it could be someone expecting Google to point them towards a local studio. While Google’s “local listings” field will provide nearby businesses, it would take a smart local business to be in the organic results for such a broad search. Local searches feature a much higher buying intent. A consumer searching for “yoga in arlington” is either Google-savvy or has added a local clarifier to zero in on a place to practice yoga that’s near home or work.

Comments