Broad vs. Local Search Traffic

Broad search engine traffic often includes subject matter research and misguided local searches. A search for “yoga” could be informational, or it could be someone expecting Google to point them towards a local studio. While Google’s “local listings” field will provide nearby businesses, it would take a smart local business to be in the organic [...]

Misconceptions: Webhost Location

Contrary to popular belief, it matters where your website hosted. If you’re a Virginia business, then it’s best practice to host your website in Virginia (the closer to your customers, the better). If it’s not immediately apparent, then ask your webhost where your website is located. “Cyberspace” or “on a server” or not the answers [...]