Broad vs. Local Search Traffic

Posted on | January 19, 2010 | No Comments

Broad search engine traffic often includes subject matter research and misguided local searches. A search for “yoga” could be informational, or it could be someone expecting Google to point them towards a local studio. While Google’s “local listings” field will provide nearby businesses, it would take a smart local business to be in the organic results for such a broad search. Local searches feature a much higher buying intent. A consumer searching for “yoga in arlington” is either Google-savvy or has added a local clarifier to zero in on a place to practice yoga that’s near home or work.

Misconceptions: Webhost Location

Posted on | January 19, 2010 | No Comments

Contrary to popular belief, it matters where your website hosted. If you’re a Virginia business, then it’s best practice to host your website in Virginia (the closer to your customers, the better). If it’s not immediately apparent, then ask your webhost where your website is located. “Cyberspace” or “on a server” or not the answers you’re looking to hear!